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Content roles: So…what do you do, exactly?

One of the most crucial content challenges to resolve is effective coordination of everyone involved in creating, publishing, and distributing content—and that’s likely to be almost everyone in your organization.
A few years ago, a hive of content-related job titles made the rounds, which showed some of the core people involved in the content process.

Hive of content-related job titles Image supplied by the author

Hive of content-related job titles
Image supplied by the author

This hive can be an eye-opener, especially if you thought that creating effective content only involves writing and posting to the Web.
But as anyone who’s ever looked for a content-related position knows, job titles aren’t exactly standardized—a “Producer” in one organization might be in charge of shooting, editing, and posting video content, while elsewhere the role could be focused on entering content into a content management system and then distributing it on a wide variety of platforms and channels.
Fuzzy job titles are problematic for job seekers and recruiters, but also for internal and external clients. They have a content-related request…but who is responsible?
It needs to be posted on the website, so I talk to…the Web Producer?
It’s a marketing brochure…the Marketing Manager?
I want to post this on Facebook and Twitter…the Community Manager?
It needs a short paragraph…the Web writer?
All of the above…the Content Strategist?

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Are You Ready for Sanctum?

Interactive Art Comes to the Henry

This post was produced as part of the UW Comm Department’s undergraduate Entrepreneurial Journalism course.

By Hailey Way
Bleary eyed and in a hurry, I walk over the footbridge that passes near the Henry Art Gallery. My pace slowed as I began to hear voices in front of the gallery, and surprisingly, my reflection on a LCD monitor. The digital chatter diminished to one voice as I approached closer and stood still. Unknowingly, I was participating in an interactive installation, which unites social media and surveillance film.

A contemporary art piece has been turning heads of people passing by on their way to the University of Washington campus. Fusing sound with video, the artwork is illustrating a collaborative way to bring narrative to our social media use. “Sample interaction of the artwork with the university community”, or Sanctum, was developed by two artists, James Coupe and Juan Pampin, both faculty within the Digital Arts and Experimental Media (DXARTS) program at the UW. The work is a combined effort of Coupe’s expertise in social media and video surveillance installations and Pampin’s forte in the mixed media realm of digital and instrumental sound composition.

The artists Juan Pampin (left) and James Coupe (right). Photo credit: Hailey Way

The artists Juan Pampin (left) and James Coupe (right). Photo credit: Hailey Way

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MCDM Connect: Wine, Marshmallows, and Networks

A sparkling evening at Wine World Photo by Amy Rainey

A sparkling evening at Wine World
Photo by Amy Rainey

How do you spark lively conversation, meaningful professional connections and new ideas? In one all-too short evening? An un-conference just might be the way to go, especially when marshmallows and spaghetti are a part of the mix.

The MCDM Fellows have taken their responsibilities as Cohort 12 mentors seriously throughout this academic year, holding boot-camp style workshops and regularly connecting with the incoming cohort to answer questions. With Saturday night’s MCDM Connect event, they collectively rose to a lighter sort of occasion and hosted alumni, current, and incoming students for the first-ever MCDM Connect at Wine World. Over wine and hors d’oeuvres, attendees networked and explored career paths. Formality was out. It was all about cutting to the chase and focusing on connections and ideas.

 

Alums Peter Luyckx and Jordan Slaymaker admire their "disruptive" tower Photo by Anita Verna Crofts

Alums Peter Luyckx and Jordan Slaymaker admire their “disruptive” tower
Photo by Anita Verna Crofts

And how do marshmallows and spaghetti figure into a tech-intensive, media-savvy professional mixer? Early in the evening, unsuspecting MCDMers gathered around cocktail tables in groups of 5 to 6. Each team was handed a packet of 20 pieces of uncooked spaghetti, 1 yard of string, 1 yard of tape, and 1 marshmallow. The challenge: build the highest freestanding tower possible in 12 minutes with only those materials, with the marshmallow on top.

The Marshmallow Challenge famously fosters collaboration and innovation. Although the structures created at Wine World on Saturday night were measured for height, the unexpected directions taken by some teams were appreciated.

 

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Viral Video: Chris Hadfield Rocks in Outer Space

Flip the Media Viral Video pic-01

 

Stressed out after a long week? Gravity be gone – we’re off to the moon with Chris Hadfield, who returned with his Russian and American colleagues on Monday night.  Yes, Hadfield is Canadian.  Who else would take a guitar into space?  He also soars in his use of social media – were you one of the nearly 1,000,000 following him on Twitter last week?


Game Night 2: EMP Style

On Friday May 10th, the EMP (Experience Music Project) exhibition The Art of Video Games signed off in the same awesome way it signed on, with an epic night of gaming.

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Skychurch Screen (Photo: EMP Facebook Page)

As described on the EMP website, this exhibition was a way to “Explore 40 years of visual effects, creative storytelling, and technological innovation in video games through hands-on gaming consoles and interviews with the artists, producers, and designers that defined the genre and brought new electric meaning to the word ‘game’.”From Pac-man to Bioshock, from card games to influential speakers, at the closing night of this extensive exhibition there was something for every genre of nerd to enjoy.

 

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All smiles in the Portal Room
(Photo courtesy EMP’s Facebook page)

 

 

In the Sky church, attendees lined up to battle it out at Madden, Old School Donkey Kong and a myriad of other games on massive floor to ceiling screens. One could also get a lil liquid courage, participate in an epic 10 person Bomberman match, or just hang back, people watch post on Reddit.

Not into big crowds? It’s cool, they had you covered. For a more private gaming experience, you could head down to the portal room and get your game fix on a smaller screen in one of the many stalls separated with Zelda-esque metal acanthus walls. Continue reading


MCDM Connect: Be there!

Hi everyone–it’s been a long time since I’ve posted my last Viral Video! Since then, I’ve become a part of the MCDM Fellows, which is a pretty awesome group of alums who are charged with making the world a better place, filled with magical sparkly unicorns. (Well, actually, we’re charged with helping current students by giving skills workshops and acting as a liaison between the current students, faculty, and alumni. But that’s totally the same thing, right?)

Anyhoo, we are really excited about this weekend’s MCDM Connect event–the first of the Fellows’ party offerings to the newly-christened CommLead community. Wine World is the place to be on Saturday, where we’ll eat, drink, make merry, and–of course!–have a little digital fun. We want you all to come and meet new people and make new connections within the community.

We also want you to participate! It’s not hard, and we promise you’ll have fun. Have 5-10 minutes of passion or expertise on a topic? Give a Lightning Talk! Want to interact with a smallish group and actually delve into something that interests you? Sign up with an idea for a group discussion! We don’t want slides, grand presentations, or extensive coverage–what we want is people to come and interact with other people about aspects of digital media that they love–bring your topic, and we’ll give you the time and space to chat it up.

Click here for the RSVP link to the event.

 

So, fill out the form below, come to the party, and Connect with us. We’ll see you on Saturday!

https://docs.google.com/forms/d/11dYAr-gtSTyC5rGjNbC4reXi8HQ0Xe42L7RqL8cpUtI/viewform


Seahawks & Smack Talk

#Gameoverman, this was the hash tag to use if you were lucky enough to have made it to the epic Madden battle between select Seahawks team members at game night, the party  that signaled the end of  The Art of Video Games exhibition at the EMP (Experience Music Project).

As the crowd started to gather & the Seahawks made their way side stage, the smack talk began. Doug Baldwin, Percy Harvin, Richard Sherman, and Earl Thomas were dishing it out to one another& making bets on who would come out on top.

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Seahawks at play: this time it’s virtual at EMP (photo by the author)

While his fellow team members were facing off, Richard Sherman, the most mild mannered of the Seahawks was asked to MC… this made things interesting. Making remarks like “He tries to catch with his feet” Sherman kept the crowd laughing & even went down and asked fans a few questions.

When it came time to put down the mic and pick up the controller, Sherman’s signature snark never wavered. He continued to talk smack throughout & eventually, we even got to see him do a lil’ victory dance which I managed to capture via vine. 

In the time leading up to the Seahawk showdown, tweets with this hash tag were displayed side screen on the massive floor to ceiling screes in the Sky Church. Event attendees were encouraged to participate in a tweet-off, the prize? A chance to face off against Seattle Seahawk Bobby Wagner. I decided to throw my snarky twitter hat in the ring, I was not chosen.

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Instead, they picked some dude named  Devin Galloway (@AllMotorVtec)  who actually know what he was doing.

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As Devin and Bobby played hard, Richard Sherman took to the Mic again and kept the smack talk going (surprise surprise) It was an intense match with fan Devin Galloway tying up the game at one point, but, eventually Bobby took him down and emerged victorious.

To summarize: This event was awesome & I had a crap ton of fun watching football players play video games.


KIROtv.com’s Michael Fox – Tips for New Media

Michael Fox - KIROtv.com

Michael Fox – KIROtv.com

Michael Fox is KIROtv.com’s Emmy-award winning Web Videographer & Producer. He’s been working at KIRO 7 studios on the corner of 3rd and Broad in Seattle for the last six years.

Want a Job in New Media News? Michael Fox has tips:

1) Network, network, network. Go job shadow, ask questions, and LISTEN to the answers. If someone has a job you could see yourself doing, set up an informational interview, pick their brain. And when you’re done, always send a follow-up “Thank you.” It will impress.

2) Learn to do as much as you can. Think you’re a good shooter? Learn how to edit. Don’t know much about content management systems, get some practice. The more skills you can bring to the table when interviewing the better. More and more companies are looking for people who can operate as a “one man band.” They want people who can shoot, edit, write, produce and then post online.

Focused on Features

3) Every day you step out into the world challenge yourself with the questions, “What’s the story here?”  “How would I shoot an interview with that person?” “How would the lighting in this setting affect me getting good shots?” “Where can I attach a lav mic and get natural sound to help tell the story?” Simulating this in your head will prepare you better for when you actually have to execute a shoot under similar circumstances.  And always remember, regardless of where you are in the world, “THERE’S A STORY HERE.”

Besides tips, Fox had some answers for any new media journalist grappling with issuezs of the day.

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