There is no doubt that all we read and discuss in class is helping us understand how much we are changing the way we communicate as a society. But last year, as I was researching UGC (user generated content) I starting to observe that some physical goods manufacturers are adopting a form of user-generated content/social media. They allow consumers to create their own goods for them to purchase and also, they give them the option to sell them in a virtual marketplace. All these manufacturers do is provide the platform for this to happen.
So instead of having factories produce mass articles determined by a few producers, as it’s been since the industrial revolution, could factories become on-demand production houses based on the individual designs of their customers? Can social media change the way we produce goods? Can you imagine producing & designing your own car
Trendwatching.com calls this trend MIY “make it yourself”, where users can design their own furniture, jewelry, and other goods, while the business serves as the production center, converting the digital information to actual products. An interesting example of this is Ponoko.com , an online factory in New Zealand, where you can design your own furniture among other goods. This one goes beyond the standard t-shirt and mug design shops like cafepress.com
posted by Adri