Posted by Adriana
We have been having an intense email discussion on what constitutes media and what is Flip the Media as a concept. It all started with a Common Craft video about what is Twitter and whether or not it fits in the scope of this blog.
What do you think Flip the Media means?
(1) using the Flip camera
(2) turning media upside down
(3) Giving the “bird” to traditional media (i.e. ‘flipping them off’).
Hanson thinks anything that upends media is related to the topic of Flip the Media. “Media” may be traditionally associated with journalism, but in his view of it is much broader. “It has to be, as we’re in a digital “media” program in a communications department. Besides, traditional journalism, as we know it, is dying quickly, primarily from a digital media broadstroke — whatever its resurrected self may be, it will be greater in scope as well and we can help shape that.”
Carie doesn’t see the Twitter common craft video as ‘up-ending’ the media since traditional media doesn’t produce how-to content – unless book publishers are included. “Maybe we have different definitions of “the media,” but when I hear the term, I think of traditional journalism […] I’d assume the blog was about traditional and “new” journalism and, if I was aware of the product, possibly the Flip camera. I wouldn’t assume it had a general Web 2.0 focus, so I probably wouldn’t take a look”
However, Hanson says that Twitter is relevant to the blog because it’s part of the upending of media as we have known it. See this article. See especially: “News often breaks on Twitter before it hits blogs. And companies are paying attention to what comes over the transom.”
Mark thinks we can get pretty loose with the term ‘media’ and he thinks it is worthy of some thought and discussion. “There are multiple media involved in sending this note to you. My monitor is a medium as I type the words and interact with the software (also a medium). The wires that carry the bits to you when I hit send are a medium. And if you chose to print this onto paper, that would be another medium. We deal with media in layers upon layers. The whole idea of what a medium is and what we mean when we use the word is changing. We have many new media to consider. How will the old interact with the new? The ways that we communicate are changing radically. And so, the media is being flipped.”
Mark thinks Twitter is another example of people using these media to communicate in new ways. So, I think it fits perfectly on flipthemedia.
Hanson has put a heavy emphasis on user generated content (UGC), social media, and the amateur in all three courses he’s taught this year — all of which take a close look at the upheaval of “media” in the broadest sense. The MCDM’s three core strengths (rather than our focus) are now: social media, storytelling, and digital media in communications & business. “I think flipthemedia is a nice parallel brand to nurture for the program.”
Share YOUR thoughts on what media is, what do you think fits in with flip the media….