Has anyone researched the effectiveness of research? Sounds funny, but is the true medicine for innovation looking at what has been or what is? Ok, I am not completely daft. I get that the more information we know the better we are prepared for societies projects, such as the boardroom of venture capitalists. However, at what point does knowledge become an hindrance rather than a catalyst for fresh ideas? Afterall, aren’t good ideas researched, great ideas talked about and brilliant ideas just done on the spur of the moment?
Take the iPod dial for example. They call this the genius design. No testing, no what ifs, no evolution…just a solid intuitive round dial. Revolutionary!
I will make the projection that I am more willing to hire someone else to check my innovative ideas before I let it bog me down in the creative process. I want to mnd map beyond the boxed lines!
I know we have researched research; I know we have to research our ideas. However, do you get the point?