I wanted to address Adrianna’s comment from the COM 592 Wednesday night class that advertising is a necessary cost of business that must be included in any budget.
The absolute best show on television right now is Mad Men, and it just happens to be about advertising, advertising in the early 1960s when it was experiencing a renaissance. On the DVD extras of season one, there is a great vignette about advertising, in which someone notes that the greatest feat of the advertising industry is convincing people they need advertising. If toilet paper weren’t advertised, would you stop buying it?
The segment on advertising is really fascinating and I’m unable to do it justice in a blog post. Regrettably, I could not find it on-line, but this Making of Mad Men vignette has some insight into advertising as well. If you haven’t seen the show, you are missing a truly remarkable and unique piece of storytelling.