In my first MCDM class at the University of Washington, my professor Hanson Hosein mentioned a website called Hulu that offers free streaming videos of TV sitcoms from NBC, FOX and other stations. This is a interesting “business model” that Hulu uses to distribute the episodes in a high resolution format that can be syndicated to other sites like Comedy Central, PBS, USA Networks, and motion pictures. Now MTV is joining the market with a vast archive of music videos from most of the top record labels into a new website called MTVmusic. The videos like Hulu will be ad-supported and free with interactive options like embedding onto blogs.
Since music videos have been a popular audience on YouTube there is a increasing opportunity for a long standing music network like MTV to host its own version of a digital media website. I think this is a example of how quickly traditional media outlets are discovering ways to enter the social media field. In recent news many popular magazines have started reevaluating their success and adapt to new forms of reporting. Here is a article about how Christian Monitor becomes the first national newspaper to stop their daily publication and go online only.
But I cant deny that watching old Duran Duran “Hungry like a wolf”, and Michael Jackson “Thriller”bring back funny memories. Check it out and see your favorite 80’s video.
Question: What is your next prediction of a traditional media firm facing the decision to join the Groundswell?
Leave a comment let me know!