Pizza companies are leading the charge in online food ordering. How big is the market? Online pizza sales are a multi-billion dollar market. Pizza Hut has debuted a Facebook applet that users can embed on their profile or wall pages. Users can then browse menus and place orders without having to leave the social network site. [from BetaNews] Already, over 312,000 Facebook users have signed up for Pizza Hut’s facebook applet. This year, 2008, has seen an uptick in food companies catering to internet savvy consumers. Dominos and Pizza Hut created mobile websites where users could text message pizza orders [from Switched].
However, In terms of success, Papa Johns is king. In 2001, Papa Johns paved the e-commerce path to pizza profits when it debuted online ordering to its customers. From $20 million in its first year of operation, Papa Johns has reached its $1 Billion in pizza online. Last year, their online pizza sales were $400 million [from Switched].