The popularization of weblogs, the free access to all kinds of online content, and the reduction of advertising prices in the online environment compared to traditional media are just some of the reasons why journalists freak out about their professional future. However, it looks like media companies are battling with their old formats and trying to come up with new ideas and tools to stay alive.
An article published today on The Guardian by Jemima Kiss tells that BBC is finally getting closer to taking a more technological approach to its business using collaboration tools. Since 2004, there was a proposal of creation of the BBC Public license. The idea was that the public and businesses would be able to use company content and code to build on, play with, and share.
Steve Bowbrick, who is working on the debate about openness at BBC, declared that “The broadcast era is finished”. He affirmed that BBC has to provide web tools to increase its capital. In one sign of the changes, the corporation is already using blogs to boost dialogue.
Don Tapscott and Anthony D. Williams wrote in Wikinomics that openness, peering, sharing, and acting globally change everything. Let’s see if the implementation of these concepts inside media companies can prevent their extinction in the near future.