Interesting posting yesterday on the PR 20/20 marketing and PR Blog. It notes that among PR Week’s Power List of the top 25 influential people, NONE of them are Twitter users.
The blog posting cites amazement that these people who were awarded the mark of “power” are not even innovative enough to use the social media service. To me, however, this draws attention to two possibilities:
- These Powers Listers are indeed missing something and are old-fashioned in their ways
- OR – Twitter really isn’t a necessary tool for modern success