Business models of video websites may be still indistinct. YouTube tries to break the bottleneck. The site launched “click-to-buy” links on selected partners this Wednesday. After viewing EMI artist’s music video, you can download the song directly from Amazon or iTunes. Now these links are only being used by EMI, Universal music group and Spore. In the following month, more partners will join the cooperation with YouTube.
I just read a review which gives an interesting metaphor. It says Amazon is an old department store and YouTube is the new TV wall on it. The TV wall displays several kinds of products. People who pass through the building see the videos, find out something they’re interested in and walk into the store. Well, the cooperation seems beneficial to Amazon.
Although the idea is also available from other sites, YouTube seems has more advertising plans to prove how can a video site make profit. Let’s wait and see.
See also : Yahoo!News
YouTube推出「點擊購買」玩長尾重新粉刷，看完影片還可以買東西 (In Chinese)