The latest election was most certainly decisive. The American public voiced their opinion and it was not for the Republican party. The Obama campaign absolutely destroyed McCain’s social media efforts in every single way. But I would hope that to be the case. Supposedly the Republican base is much older and out of reach from social media’s influence.
With that said… I am concerned for the future of the Republican party.
While utilizing social media in the McCain campaign might not have been very useful in the 2008 election, the Republican party cannot continue to ignore its power. The fastest growing demographic on Facebook is the 35+ group and if the Republicans want to maintain a strong presence into the future they are going to need to do something. The GOP can’t afford to have Republicans start dying off without replenishing the ranks.
Shockingly enough, there are Republicans out there who don’t know how to play pinochle, who listen to independent music, shop locally and even use the internet. Some… actually know how to end a call on a cellphone-
Brian “…leave a message and I’ll get back to you.”
Grandma “Hi Brian. Just wanted to say hi. Talk to you later. Love ya.
Grandma “How do I turn this thing off?”
Grandpa “I think you hit that button”
Grandma “Which button?”
Grandpa “The button with the red phone on it.”
Grandma “Is it off?”
Grandpa “I don’t know. Just close the phone.”
Grandma “I’m trying to drive!”
Now I know these activities have been enjoyed by some democrats for a while now, but Republicans are just starting to get this social media thing. The party might actually be able to round up some of the young Republicans and organize them if they used the internet to even half its potential. It is the organizing that the Obama campaign executed on that I think that is what the GOP is missing due to not having a strong social media plan. Social media can organize people who wouldn’t have been able to organize otherwise.
Is there any hope for us Republicans? I think so. If the GOP actually looks at what social media can do and puts some thought and effort into creating a modern (and aesthetically pleasing) internet presence, I do think more Republicans will go online and contribute to the party. Is it going to happen as fast as it probably should happen? Probably not… but hey, we just happen to have a lot of people in our party who like Sit and Be Fit… we gotta take it slow.