Capitalizing on the current political climate and on the success of his HOPE poster, MoveOn.org has teamed up with artist Frank Shepard Fairey to create this commemorative “Yes We Did” sticker. This is a brillant marketing move by MoveOn.org to vitalize their organization, gain exposure, and get a massive mailing list of politically-motivated individuals all to themselves for the love of stickering.
First sticker is free, and larger quantities are available for small donations. Similar to the phenomenon of newpaper record sales the day after the elections, these stickers are going like hot cakes.
The site for obtaining the sticker is pretty minimalistic and looks like it was put together in a rush. The only feature worth mentioning is the “Tell my Facebook friends about these stickers” checkbox crouching quietly in the bottom of the page and effectively getting out the word about the campaign.
According to their “Stickers Ordered So Far” counter, MoveOn.org has added over 2,555,899 new valid names, mailing addresses, and emails to their marketing list by investing in the masses desire to get their hands on a piece of history.