After months of intense speculation, MySpace had launched its Chinese-language site on Apr. 27, 2007. However, “Internet companies don’t have the best track record in China. Despite their deep pockets and success elsewhere, for instance, both Yahoo! (YAHOO) and eBay (EBAY) spent years vainly trying to win over Chinese users. They ultimately gave up and entrusted their Chinese operations to local partners.”
According to BDA, MySpace China hopes to have 10 million registered users by the end of the year. In contrast, market leader Qzone, owned by Shenzhen-based instant-messaging giant Tencent Holdings, already has 105 million registered users. Another Chinese SNS operator, 51.com, has 95 million. http://www.businessweek.com/globalbiz/content/oct2008/gb20081017_167502.htm
One of its disadvantages is its role as a latecomer to the market.In addition, there are challenges for Myspace to localize its products and services to suit Chinese users. Launching a local version of News Corp,’s social networking service (SNS), MySpace.cn is still a long way to go.