Journalism faces an unprecedented existentialist crisis, due to the economy, new digital platforms, and dwindling advertising revenues. In collaboration with the Online News Association and the UW Journalism program, we hosted this forward-looking forum on potential future models of news.
The conversation was moderated by Hanson Hosein, a former Emmy Award-winning NBC journalist and now the director of the Master of Communication in Digital Media at the University of Washington.
David Domke, UW Journalism chair and Department of Communication Acting Chair hosted.
Hosein and Domke were joined by:
- Cory Bergman, MSNBC, expert on future of local media through LostRemote.com, MyBallard.com;
- John Cook, ex-PI reporter who has created TechFlash, the go-to source for the Puget Sound tech community;
- Monica Guzman, online reporter at Seattle P-I who has pioneered the effective use of social media tools to share her work;
- Cory Haik, Director of Content at seattletimes.com, who knows how to work through a disaster as NOLA.com managing editor during Katrina; and
- Ross Reynolds, host of Seattle NPR station KUOW’s “The Conversation” and a researcher on public radio as a viable business model.
Filmed by Matt Stringer, produced by Harry Hayward.
Tags: KUOW, MCDM, Media consumption, MSNBC, News, NPR, Online News Association, Seattle PI, seattle times, techflash.com, Technology, UW
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Thanks for posting this video up. That evening made for nice conversation and the panel was a great selection on your part Hanson.
Fantastic!
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This panel brought out distinct visions where digital media’s public influencing input is growing stronger everyday.
In regards to journalism’s future being on the brink, a few themes emerged:
Beginning with John Cook’s excellent comment on breaking down the barriers to journalism entry by increasing the abilities in targeting information and unique conent directly to neighborhoods. The partnering here with the City of Seattle’s press released content was emphasized with this example and others throughout the panel discussion referencing a variety of digital outlets tied into journalists and their ability to merge and sustain content viability.
Cory Haik’s matchup of people with resources fit exceedingly well with Ross Reynold’s thoughts that the scarcity model no longer exists online, especially with web dissemination.
Many presentors talked about journalism’s free price online and the business model vs public content and information model. The ” free is the right thing ” emphasized by Cory Haik is compelling when mixing advertisers and business models with the needs of what people want from journalism.
The ” media shifts ” which David Domke made prior to introducing the panel discussion touched upon more citizen engagement by embracing and building new relationships and partnerships for journalism to fourish which was a key element throughout the evening.
These media shifts could be potential drivers right now through the national stimulus package with some open interpretation of The Broadband Technolgy Opportunities Program.The details provide vastly improved access services for consumers in both urban and rural locales. Connectivity potentials with public library partners for example, a fine question posed during the panel but not fully addressed, keyed into one detail of this broadband planning legislation. More of a business development model and closer to this state and region is outlined in Washington State Senate and House bills on local revitalization financing. Under an open interpretation, partnering with business, private and public agencies could re-define road, bridge, freeway infrastructure with the panel’s emphasis on increased public connectivity for new journalistic content, social media and citizen interactivity through transportation corridors, transit centers and public gathering locations.
An excellent discussion framed daily in major newspapers and journals, thanks.
On a technical note: these type panels are discussions that MCDM proudly offers and are aimed at increasing awareness in the Program and the rapid pace of new media. Taking a theme from the broadcasting industry, who also sees their media strengths and advertising revenues diminishing, is a multimodal distribution scenario to ” find, reuse, and monetize “. This seems more than appropriate when UWTV.org has on campus multicamera production resources, a possible Department partnership for improving the production quality of a panel presentation like this, but also offers another repurposed outlet in cable TV, and a UW website for a double win.
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Hey guys, ran into this video on accident. Really great content. Please keep up the dialogue.
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JOURNALISM is in no trouble at all. Whether news will be delivered electronically or on paper isn’t even much of an issue. If you present real news, people will seek you out. What is happening to print and television news isn’t a function of competition from the internet. It’s a function of the internet including sources for news not available in the print or televised media. People turn from the traditional sources because they are coming to sense that there is too little of substance there.
America is locked in a struggle between what are called the Right and Left. Neither side has a monopoly on good reasons, blunders or accomplishments. There is plenty of news to be reported regarding this, inevitably twice as much as actually is reported. After decades of effort the Left has succeeded in dominating the traditional media, fine. But in doing so they have stripped the message of half of its content, the half that disagrees with them. The result is … nothing the Left has to say about anything is news anymore, it’s just more of the same and to all but the most hypnotized, clearly not the whole picture. Of course, the Right is not necessarily better. These are human failings not dependent on ideology. But since the Left has captured the traditional media the Right has the advantage of at least being a different perspective. So everywhere Right-wing media is profitable and prospering while Left-wing media languishes and fails.
Goodbye to them. They were fools and won’t be missed.
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