Today, music-nerd bible Pitchfork Media launched a newly redesigned site. The first thing most readers probably noticed as they rolled out of bed or sat down at their desks was the really cool looking yet highly intrusive iPod Touch banner at the top of the page. This Flash monster not only shows the iPod Touch in action, but the device itself smacks around the menu buttons located along the top. Wait, what? Pitchfork doesn’t have menu buttons there, and everything isn’t all white, and hmm, that font looks familiar. Not only was an Apple ad featured prominently, but the site design itself seemed to be taking a lot of cues from Apple, too. If it’s permanent, it will take some getting used to. If it’s some sort of sarcastic jab at the indie love affair with Apple products, well played Pitchfork. And if it’s one of those “so ironic, it’s not” moments, then well played again. I think.