Lots of companies are now trying to incorporate social media into their marketing campaign. Twitter as a very famous social media platform has become a important place for companies to do that.
Tracking Twitter(http://trackingtwitter.com/brands) is a website used to classify companies that have profiles in Twitter. It sorts all those brands by media, television, celebrities and electronic artists. Under these four big groups, it further classifies those brands for the purpose of bringing convenience to users. Further more, every brand’s latest tweets and followers will be demonstrated parrallel to each brand. As I see, this website could be a good place for companies to evaluate their online influence and for users to measure the popularity and credibility of those brands.