Ace Team, a video game company in Chile in the effort to fight piracy is using the P2P model: “All the games are there to be pirated. We were not going to be the exception. Once we saw the game being distributed by BitTorrent, we started to post comments in these pages appealing to those who downloaded the games” Stated a member of Ace Team. The statement they post on this pages says that they cannot do anything to stop piracy, but if who ever is downloading the game likes to test the game and likes it, they encourage them to buy the game.
This may sound crazy, but it is actually working according to Ace Team. P2P members are posting messages stating that they have bought the game, and that they do it because of Ace Team attitude!
Would this be a new marketing model in the internet for video games, e-books, movies and music?