Not that most people are unaware of Google and its products, but as this Advertising Age article shows, the company has decided to use an old media – television- to promote Google Chrome. Its small market share (currently 1.42% vs. Internet Explorer 66.1%) may be one of the reasons why Google Chrome is going to be shown on TV. The article mentions Dish Network and NBC Universal cable networks as the television venues, and this is the ad that will be shown.
Even though companies usually consider television promotion to be a major investment, Google’s spokesman considered it a “small experiment”. In my opinion, it seems that Google is running several video experiments to improve its market share numbers with Google Chrome. Another of Google’s video ad experiments can be seen on Zooppa’s website. Google is running an ad competition (including videos) for Google Chrome on the Italian site, open to all in the Italian speaking community. The public brief for the competition asserts that Google goals include “increase awareness of Google Chrome and communicate the benefits of using Google Chrome.”