On June 3, 2009, Bing was introduced to the public. Many call it a new search engine, however José Piñero, Microsoft Manager, stated that Bing is a decision engine to help people to make decisions faster, especially in the areas of shopping, travel and health.
Last Tuesday, Piñero introduced Bing to the Hispanic community here in Seattle through a Spanish News Program (KUNS/UNIVISION). Bing is available in the Spanish language and currently Bing is investing in different languages in all parts of the world. This multilingual section not only includes the languange, but local feature development that addresses the user habits and the user needs, in other words an engine with cultural competence.
Using the term decision engine when referring to Bing, will distinguished Bing from other search engines that do not offer the same feature as Bing does. Innovation will continue in this area as more business get that there is a global market out there. My question is, what would be next?