At the Crossroads of Media, Culture and Technology

Writing the Book on Twitter at MCDM

Last night, MCDM launched Beyond the Fail Whale: How Twitter is Changing Organizations, “what may be the first university-level class dedicated to Twitter in the country.”

The class, taught by @kegill,

“explores the impact of Twitter on how organizations communicate (internally and externally) — from facilitating knowledge sharing to bypassing traditional communication gatekeepers, from social network impacts on content creation to new methods of conversational marketing.”

Students will research how Twitter is used in selected industries and compile their reflections in an ebook or print book.

As is the custom at MCDM, students will be using Twitter during class. Follow their tweets in real-time at #uwtwitbook, every Tuesday night from 6-10pm (PDT) through August 11, 2009.

Update: The hashtag for the class has been changed to #uwtwtrbook.

Update, August 17: TwitterBook OpenHouse at University of Washington (CMU126) and on

Students will be giving five minute presentations on the “best of the best” uses of Twitter in their study area—including airlines, hospitals, food banks, politicians, government, Latin America, news media, food service, visual communication, and the military.

Twitter account holders, RSVP at

Presentations will be shared at

Note: The uStream link will be added.

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This post is categorized in: Social Media, Uncategorized

5 Responses to Writing the Book on Twitter at MCDM

  1. Alicia Arter says:

    This sounds terrific. As food journalists my cohorts and I are getting a lot out of food tweets – news, comments and even tracking food micro-evolution. Two weeks ago bacon was declared “over” but I’m not sure I believe it!

    Alicia Arter
    UW Journalism Class of ’73
    Editor, The Zagat Survey
    Twitter: aliciaarter

  2. rubir says:

    This is a good opportunity to learn more about the marketing, PR and information through micro-blogs. I’m really amazed to find out the power of Twitter around the world. Now as Jon Kleinberg mentions on his article The Convergence of Social and Technological Networks: “Now information can spread from person to person, contagiously, in the style of an epidemic”. How? By the power of social media, especially the power of Twitter!

  3. # changed to #uwtwtrbook. Looking forward to discussions and collaborative creations!

  4. mepriestley says:

    This is an excellent idea. You can’t even listen to the morning news for more than a few seconds without hearing the words “Twitter” or “Facebook”. More and more websites are adding “Follow Us” or “Find Us Here”. Whether people like it or not, social networking is part of our world now.

    As @briansolis said in his article, The Social Media Manifesto: Integrating Social Media Into Marketing Communications: “Monologue has given way to dialog…Content is the new democracy and we the people, are ensuring that our voices are heard…Those who participate will succeed – everyone else will either have to catch up or miss the game altogether. Engage or die.”

    Sounds extreme, but for companies, it’s more than important than ever to get involved with their target market.

  5. Slick diction in your topic. I considered that I was reading Sarah Palin.

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