This prediction came this week on The Tonight Show with Conan O’Brien. While “YouTweetFace” is a quite humorous interpretation of the multitude of social media platforms available, this was not the part of O’Brien’s statement that most caught my attention.
“Time wasting” seemed to be the underlying message. The degree of ridiculousness put behind all of these new media tools would certainly come to mind for outsiders not familiar with the impact of digital media. According to comScore, Twitter grew 3,000 percent over the past year. Businesses are rapidly tapping into this market to promote their messages and to find new customers.
While it may be a waste of time for some, those interested in profiting from the social media wave are finding the time invested in it to be worthwhile. At many organizations today, there are full time social media experts on staff. Marketing and PR companies have entire departments dedicated to using such online tools. The proof is in the pudding – or the YouTweetFace platforms. Bottom line: companies are willing to pay for these experts. This shows that businesses perceive a value in the digital media Web sites that O’Brien lightheartedly jokes about.
For anyone looking to join the social media space, YouTweetFace.com is no longer an available domain name. However, there are many other options: YouTweetFaceNow.com, YouTweetFaceStore.com and YouTweetFaceToday.com. Endless possibilities to waste time.