Last week, a new “information experience” startup – Qwiki – received a fair amount of publicity after closing it’s first round of funding totaling $8 million and announcing some upcoming features.
Qwiki provides rich media to consumers by scrubbing the web for content and assembling it into a short presentation with narration. Users can suggest content, but unlike Wikipedia, users can not actually edit the presentations.
Qwiki was first demoed last September at TechCrunch Disrupt where it was selected as the top disruptive technology (keynote). Recently, several large news outlets including ABC’s Good Morning America discussed whether or not Qwiki will be able to “flip” Google. With a new round funding and several internet moguls at their side including a co-founder of Facebook, Eduardo Saverin and Jawed Karim, a co-founder of YouTube, it appears there’s nothing stopping them.
On Friday, MediaPost reported that later this year Qwiki will provide a service that allows people to merge their Facebook and LinkedIn data, along with other online content, into a nice little “Qwiki”.
I was a bit skeptical about Qwiki’s ability to auto-magically tell my story but after watching Robert Scoble’s Qwiki, I think this could be a possibility.
What are your thoughts?
Will you tell your story with a Qwiki?
Will you tell your client’s stories with a Qwiki?