This week’s Viral Video of the Week features a “Rube Goldberg” machine featuring all sorts of photographic ephemera. According to Mashable this video has been shared over 200,000 times since it was released on YouTube ten days ago.
Named after the famed American cartoonist, Rube Goldberg, these contraptions contain the essence of drama–the “what’s next” ingredient that great novels, great movie cliffhangers and great playoff games share. Each contraption showcases a builders wit, ingenuity and persistance. In a word, they are fascinating.
Pioneers of the witty viral music video, Ok Go! has based their success as much on the design of their music videos as on their music. A few seasons back they released their own human scaled version of the Rube Goldberg machine for the music video for their song “This Too Shall Pass.” In honor of cartoon pioneer Rube Goldberg we highlight two videos this week!