The word “linsanity” cannot pass a spelling check, yet it scores over 5 million hits on Google. It’s also a turned into a quickly thrown together yet comprehensive website. Yes, it is the story of Jeremy Lin, NBA’s overnight sensation that has become a phenomenon that reaches far beyond the arena of sports.
What might be surprising to many is that Jeremy Lin has been telling his own story, even before his unbelievable ascent. Or that most of the mainstream media has chosen to overlook that fact. He has a YouTube channel, with a collection of videos, and many were made during NBA lockout. He’s done a “day in the life,” video and does a satire about “how to get into Harvard.” He also appears in quite a few videos with friends including a casual “interview” before he got famous, even does a “how to” video on YouTubing.
Jeremy Lin’s story is interesting in so many aspects and on so many levels, and at this point it seems to have been told in every major news outlet in the country. It resonates with us because he was down, overlooked and stereotyped. He was passed by two other teams this season alone, his future with Knicks seemed so uncertain that he was sleeping on his teammate’s and his brother’s couch. All that has made his perseverance more inspiring. Jeremy Lin’s triumph is celebrated by many, as it is the essence of the American dream.
What’s hard to understand is why, with all of the articles that have come out over the past several weeks about Jeremy Lin, why so few writers have brought up his digital media savvy. In today’s era, digital media offers new dynamics between celebrities and fans. As a twenty three year old, Jeremy Lin seems to really embrace social media sites such as YouTube and Facebook. He is natural, genuine, and quite funny. I guess he probably doesn’t have a lot of spare time to make videos right now. I hope he does get back to it. It will be interesting to see the story unfold, as told by the man himself.
UPDATE: As of this morning, even President Barack Obama is now speaking out on how amazing the Jeremy Lin story has become and that he also knew about him before Lin got famous.