In today’s ever changing news economy, companies and publications are continuously forced to reinvigorate and recapture their audience’s attention with every move that they make. Many of us know that writing has existed on the wall for quite some time, but realistically many news organizations are still digesting what it means. The folks at The Guardian in London are currently trying to step down off of whatever invented platform that most journalists think they have and are beginning to prescribe to ‘open journalism‘ in which they’re crowd sourcing their readers to learn more about what types of stories should be covered and in what manner.
To have fun with it, their web producers just created a mini advert for open journalism by re-imagening how The Guardian would cover the case of the Three Little Pigs in today’s world via print, online, and social media coverage. It’s meant to be cute and welcoming and does a good job of capturing the imagination of a reader and making them interested in the publication. Now granted, it’s clear they’ve got the resources to pull this type of advertisement off, but they make it work. I can’t think of another publication promoting itself in the digital age this creatively.