It’s interesting the way social media strategists are constantly finding different ways to experiment with blogs, Twitter and Facebook. This happens at all levels for companies and organizations of all sizes, but perhaps it’s most intriguing as a case study when “major players” like Fortune 500 companies make shifts in their social strategy.
Depending on your vantage point, maybe you don’t pay any attention whatsoever to how Fortune 500 companies use Facebook or Twitter as they’re usually a step or two behind and pushing a product that you have no interest in buying. That’s the category where I typically reside, but, the more I study the moves and trends within social marketing and media, the more this recent infographic created by the folks at Go-Gulf.com ends up holding my attention. Of course, I still think there’s more value in looking at what new, more innovative companies are doing with social to determine where things are headed, but that doesn’t mean you can’t learn from the behemoths.
If anything, this graphic might tell you that the number of Facebook or Twitter followers a large corporation hasn’t doesn’t always positively impact their social cache. McDonald’s having 17 million Facebook likes is certainly an impressive number, but I still remember them most for their social media blunder recently and the failed #McDStories campaign. Whole Foods on the other hand is mostly revered in a positive light and the 2.25 million people following them on Twitter is indicative of people wanting to associate themselves with that brand and not just aimlessly clicking the “follow” button.
And for more solid content on the way people are uniquely using social, pay attention to the Banyan Branch blog where I first saw this as they’ve usually got interesting tidbits galore.