I would say that “it’s that time again,” but actually it’s not. Because apparently to me, “summer” means “I have no concept of what freaking day of the week it is.”
In fact, I’m often out of the loop on some things, so I shouldn’t really be surprised. Take the Olympics. I have not seen one minute of coverage of the Summer Games other than this week’s video. Since I don’t own a TV, my intake of certain pop culture is pretty low (although I must say, Olympic Games and Stanley Cup season are the two things I miss most).
But this video was all over the web. It’s the video that NBC wishes weren’t viral. Can’t say I feel sorry for them, though–whoever made this, and whoever approved it should be pilloried. What were they thinking!?! I mean, I’m a fan of beautiful, healthy bodies as much as the next person, but this video kind of made me feel dirty.
“Bodies in Motion,” NBC called it (it’s since been pulled because of the backlash), and it’s been described pretty accurately as “porn-tastic.” So many people have already talked about it, that I’m not going to rehash what other people have said. I to just count the clips, sorting them by my (totally scientific) categories of “these women are performing their sport, making the clip understandable” or “these women are not performing their sport, or are so dismembered that the context of the sport is non-existent.”
- There were 40 clips of women in this video. The 41st was the final shot, in which the focus was a ball, I didn’t count. *Women’s* bodies in motion only, apparently.
- The very first clip was a tennis player, just standing with balls. Get it? Girl with balls… (ugh.)
- The second clip was a runner taking off her clothes (but no, this wasn’t intended as prurient objectification…)
- In fact, it’s not until you get to the eighth freaking clip that any of these women are actually playing their sport at all
- Of all the 40 clips (being very generous in my standards), exactly half are irrelevant to sport.
What’s the point? None, really. NBC epically failed, and is now trying to act as though it didn’t happen. Their coverage numbers were great, so they’ll continue on as they have been, with their tape delays, poor cuts and coverage, and iron-fisted control of the market.
On second thought, maybe I’m not missing my TV that much after all…