What is native advertising? Last month, Mashable published a fantastic infographic and tried out a definition: “Native advertising refers to a specific mode of monetization that aims to augment user experience by providing value through relevant content delivered in-stream.”
What does this mean for us? Well, advertisements are distracting. That’s not a revolutionary idea; we already knew that because we ourselves are human thus exasperated by ninety percent of ads. Native advertising is pretty revolutionary because it’s undisguised advertising that people find interesting enough to view, participate in, and share. We have a few examples for you.
4. Oreo’s Rainbow Cookie
Twitter’s promoted tweets and Facebook’s sponsored stories have been cited often as strong uses of native advertising. These methods definitely suit their platforms, but users don’t tend to get great enjoyment out of sponsored links. Images attached to messages or quotes, on the other hand, spread like wildfire across Facebook.
Courtesy Facebook.com/Oreo Timeline Photos
3. The Onion Implores for Ad Clicks
The satirical web publication, the Onion, turned the concept on its head while demonstrating flawless native advertising with this plea: Please Click On Our Website’s Banner Ads
2. Nick Offerman’s Reddit AMA (Ask Me Anything)
Nick Offerman promoted NBC’s Parks and Recreation and a few other projects by answering questions while remaining in character as Ron Swanson, his ultra-man character from the show – his responses were pitch-perfect for the Reddit audience.
sloaney: You are one of the manliest men of whom I have ever heard. What is your morning routine that begins a day of badassery?
Also, what is your favorite outdoor activity?
Nick Offerman: I awaken. I consume oxygen, then bacon, eggs and black coffee, then my wife, then bacon.
I love to paddle my own canoe, and also wife. Best while staring at the leaves of the maple or sycamore.
1. Bodyform’s response to a viral Facebook page rant
A man posted the following jokey rant (which received over 40 thousand “likes” within twenty hours) on Bodyform Maxi Pads’ Facebook page…
…at which the company shot back with the ultimate sarcastic comeback, which was highlighted on Flip the Media once before.
More than anything, this is a type of advertising that clicks with a type of platform. Going native supports a user’s immersion in their online experience rather than yanking their attention away with a traditional advertisement. It’s entertaining, direct, and leaves so much room for creativity. Have you noticed any other good ones?