At the Crossroads of Media, Culture and Technology

Viral Video: Chasing Ice

At this year’s Oscars one of the Best Original Song nominations was Chasing Ice featuring Scarlett Johansson and Joshua Bell.  It didn’t win (well done Adele) but it did bring some welcome exposure to documentary from whence it came. As the blurb goes, “Chasing Ice  is the story of one man’s mission to change the tide of history by gathering undeniable evidence of our changing planet.”

On May 28, 2008,  the filmakers caught the breakup of the Ilulissat Glacier in Western Greenland. To give you some perspective, the calving event lasted for 75 minutes with the glacier retreating a full mile across a calving face three miles wide. The height of the ice is about 3,000 feet, 300-400 feet above water and the rest below water. Astounding.


This post is categorized in: Viral Video of the Week

About Patrick Doherty

Patrick Doherty is marketing, branding and communications leader with over 20 years experience. As a student the MCDM program Patrick is focused on understanding how media, digital technology and social networks can transform social and cultural norms as well as the way we do business.

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