In 2008, Seattle’s Jenni Hogan was a local reporter doing morning drive traffic cut-ins at KIRO 7 TV (CBS Seattle). Today, with more some 60,000 Twitter followers, The Huffington Post calls her a “social media visionary.”
Hogan is charming, self-promoting and effortlessly optimistic. After leaving KIRO 7 last year, she moved over to KING 5 (NBC Seattle) where she’s into several projects for media outlets including; KING 5, AXS TV and KIRO NewsRadio. She co-hosts “24 hours of Reality,” an online broadcast that received 16 million views worldwide.
For Jenni Hogan, social media is, “my community.”
Yeager: What have you been doing since you started working with KING 5?
Hogan: I’m currently CEO/Founder of Jenni Hogan Media where I am taking on projects I love in hopes that my community will love them too. The focus of my company is to experiment with next generation media to impact, inspire and inform the modern view on the platforms that compliment their everyday life.
Yeager: What do you like most about Twitter?
Hogan: I love the people I get to interact with on Twitter. It’s an army of amazing brilliant like-minded people that love helping each other. I love the instant information gathering aspect. Search columns are my favorite thing on Hootsuite. I use these to listen to the conversations that are happening. It’s an instant way to hear what your community is passionate about.
Yeager: Do you recall when you started on twitter? Were you an early adopter?
Hogan: Yes, my boss at the time, Todd Mokhtari, told me he thought I should try this new platform out. We decided I’d try it as myself first before I did it through work. The next day I woke up with a few hundred followers and we both looked at each other and realized we aren’t trying this out anymore, we’re jumping in and there is something special here.
Yeager: How do you use it? Is it social or promotional?
Hogan: I use it to community build which I encourage everyone to use it like this. I believe there are three ways to use Twitter. To listen, to talk or to community build. The first two ways are one way communication, community building is two-way communication sometimes you are promoting yourself sometimes your helping your community promote themselves. It’s a give and take platform and the more you give the more you realize how amazing and powerful it can be.
Yeager: I heard that when you were doing traffic at KIRO 7 you had more twitter followers than any other local news reporter in the nation. Is that true?
Hogan: Yes! Then a wonderful weather anchor @Spann took over, so I claimed top “female” instead, I think I’m in the top 5 now but I’d love more journalists to knock me down more. If I can inspire every single TV reporter to get on Twitter and we all utilize the power of it in a positive way that would be pretty cool. I’ve seen how it can allow our viewers to have a voice and really empower them, so I’d love more people to grow their online armies (best twitter friends I call them).
Yeager: Right now, with 59,000 followers you have more than KIRO 7 TV (33,000), KING 5 (53,300), KIRO 7 TV (33,000), KOMO News (29,000), Q13 Fox (15,800). What accounts for that?
Hogan: I think it’s because I sign up everyone I meet. People who know me know that I really am passionate about this platform. I’ve signed up my doctors, the check out clerk at my local QFC, anyone who will take the time to talk social media with me, I sign them up. I think that’s where all my followers come from because when I sign them up they follow me 🙂
Hogan says she’s passionate about impacting people (specifically those who’ve hit hard financial times) in a positive way through embracing the power of social media. To learn more visit her website.
Jenni Hogan’s Tips for Getting New Twitter Followers:
1. Be yourself
2. Discuss what you’re passionate about.
3. It’s not about numbers. Jump into conversation and build community.