Michael Fox is KIROtv.com’s Emmy-award winning Web Videographer & Producer. He’s been working at KIRO 7 studios on the corner of 3rd and Broad in Seattle for the last six years.
Want a Job in New Media News? Michael Fox has tips:
1) Network, network, network. Go job shadow, ask questions, and LISTEN to the answers. If someone has a job you could see yourself doing, set up an informational interview, pick their brain. And when you’re done, always send a follow-up “Thank you.” It will impress.
2) Learn to do as much as you can. Think you’re a good shooter? Learn how to edit. Don’t know much about content management systems, get some practice. The more skills you can bring to the table when interviewing the better. More and more companies are looking for people who can operate as a “one man band.” They want people who can shoot, edit, write, produce and then post online.
3) Every day you step out into the world challenge yourself with the questions, “What’s the story here?” “How would I shoot an interview with that person?” “How would the lighting in this setting affect me getting good shots?” “Where can I attach a lav mic and get natural sound to help tell the story?” Simulating this in your head will prepare you better for when you actually have to execute a shoot under similar circumstances. And always remember, regardless of where you are in the world, “THERE’S A STORY HERE.”
Besides tips, Fox had some answers for any new media journalist grappling with issuezs of the day.
How do you juggle the desire to inform web consumers with the need to promote the news?
The stories that I cover for KIROtv.com are typically non-news stories. So rarely do I find myself in a position that I am directly promoting the news. I am doing feature stories about the strange, the quirky, and the entertaining things going on in Seattle. My goal is to provide an alternate source of content for people coming to our website for their news.
Does any jump in KIRO 7’s ratings reflect on web content providers like you?
The hope is always that the website will help supplement the newscast and vice versa. We live in a media world with so many different platforms at our fingertips to disseminate information. In that way the goals is always to cross-promote each other. When the KIRO team has created content that engaged and informed the audience, this translates to us having good content on the website. But again, I am very separate from news; I cover completely different stories and engage our viewers in completely different ways.
How is success measured on a local TV news website?
There are many metrics used to measure success at KIROtv.com. Of course page views are important – when page views are good, that means people are clicking on our content and engaging with our website. But we also strive to keep people on our website for extended periods of time because then we hope they are finding different pockets of content that will likely get them coming back in the future. Of course being a TV station, video views are huge as well. Video views equal happy faces in the KIRO 7 newsroom.
Here’s a link to an Emmy Award-winning three-part series Fox did profiling a day-in-the-life of a Seattle homeless man:
And here’s a link to a video Fox did supplementing a ratings piece on KIRO 7 TV asking the question, “How high is too high?” Michael says it’s a good example of how the web and TV news cross promote. Fox says, both TV and the “out take” video Fox shot were picked up by Reddit and were hugely successful.