Joe Barnes is used to the social media questions from students this time of year so the answers come easily.
Barnes is an educator and social media expert. He’s a social and digital media strategist and CEO of Digital 3000.
Barnes is also an instructor at Seattle University and West Virginia University in the Graduate School in emerging media. He also teaches an online marketing course at Southern New Hampshire School and lectures on social media nationwide.
Barnes is a former News Director at Seattle’s KOMO TV (ABC TV). He’s also produced news at Seattle’s Fox affiliate KCPQ TV.
Joe Barnes’ advice on using social media to get a job:
LinkedIn should be used to position yourself to get a job and position yourself to highlight your business and position yourself to network.
1. Have an outstanding profile that recruiters can find using keywords
2. Constantly update
3. Showcase your business
4. Position yourself in groups as a thought leader
Do’s: Network with friends
Don’t’s: No compromising photos or be caught in the background of any situation you’ll need to explain later. (i.e. if a fight breaks out) Cameras are everywhere.
Twitter is a great place to follow thought leaders and also to position yourself as a thought leader.
Top three social media tips for graduates looking for a job this summer:
1. Whether you’re going into marketing or not, Barnes says you need to be on the platforms and you need to know how they work.
2. Your LinkedIn profile needs to not only be up-to-date, it needs to be compelling. Most people on LinkedIn list their responsibilities. You need to list your accomplishments. Recruiters are far more interested in what you accomplished as opposed to what your responsibilities were. One person Barnes coached had a resume and LinkedIn profile reading, “I was a lifeguard.” He thought that was a great story but asked the student about rescues she’d done. Then he asked her to tell him what happened when she was a head lifeguard. “We didn’t have to do one rescue,” she responded. Barnes thought that was an accomplishment. Because she had hired correctly, because she had watched the kids effectively, he considered it an accomplishment that should be listed on LinkedIn. Barnes says even though you don’t think it’s big, you look for all those accomplishments because that’s what recruiters are looking for. The lifeguard’s story demonstrated leadership, attention to detail, good hiring. Barnes says, “Put those things as accomplishments.”
3. The last one is positioning yourself as a thought leader. There are a variety of ways for you to do this. Barnes says, “You need to be on top of the news articles and the discussions that you are most interested in in the category you want to work in, the channel you want to work in.” But there are some other ways to do it. One of the ideas he’s shared with students is: “Take a look at SHRM” (the HR group here in Seattle). Here you have HR recruiters for a variety of businesses. They are constantly dealing with HR issues and all of the things that they face. If you come across a story or a legal issue or even a social media issue that might relate to privacy or something like that that’s new, share it in the LinkedIn group on SHRM because that will not only help demonstrate that you’re a thought leader but that you cared enough about the recruiters to share that story. “If you do that periodically,” says Barnes, “pretty soon some recruiter is going to say, “Who’s this person?, who seems bright and is sharing these stories?”
- Barnes also teaches marketing at the UW Extension (certificate program).
Joe’s on Twitter: @joebarnes