Today dawned in the Pacific Northwest to blustery weather and the news of various developments in the high tech industry. It’s fitting that on the first day of the work week – or Social Media Monday, as so many companies regard it – that technology news is prominent in this morning’s news feeds.
For one thing, according to PC Magazine, Apple has pushed Coca Cola out of the top place for brand recognition for 2013. Indeed, tech companies dominated the ratings of the annual list compiled by Interbrand, the world’s largest brand consultancy. Rounding out the top ten companies on the list are:
3. Coca Cola
This marks the first time that a technology company taken the number 1 slot on the list, and Interbrand had an a ready explanation for why this had happened: “Few brands have enabled so many people to do so much so easily, which is why Apple has legions of adoring fans, as evidenced by the record-breaking launch of the iPhone 5c/5s.”
On that point, time will tell. Not everyone is so enamored of the new 5c, as well-known Aussie tech blogger Adam Turner wrote today in the Sydney Morning Herald in his column, Apple’s iOS 7 – Jony Ive’s pastel-infused monstrosity. You can view a speed test in this video provided by the LA Times and make up your own mind, depending of course on your views of style vs. speed.
And the other tech news? Twitter has drawn closer to announcing the details of its IPO, says USA Today. Quoting from yesterday’s article on the coming IPO in Quartz, “someone familiar with the plan” has let slip the hint that Twitter will announce details of the IPO soon this week.
Bringing up the rear in this morning’s tech news is a CNET article with what for some us is highest squirm factor: Facebook has announced that it will be sharing data with the four major television networks (that’s CBS, Fox, NBC, and ABC) in a bid for more advertising revenue. How successful they’ll be is interesting to ponder, particularly as (like it or not) Twitter has beaten them to it. In fact, there is hard data to show that Twitter conversation affects Nielson ratings.
It’s a wild world out there, as underscored by this Monday’s trending tech news. Stay tuned.