At the Crossroads of Media, Culture and Technology

Best Buy Black Friday #VineInLine Compilation

This Thanksgiving Best Buy launched a Vine campaign, encouraging their customers to film themselves waiting in line for Black Friday sales and post a short video under #VineInLine. It doesn’t take too much imagination to come up with ways on how this idea could go wrong (video of a trampling, anybody?). In fact, quite a few people have pointed out the risky nature of this campaign.

To check on how it went, here are all of the submissions as of 2am PDT  Friday after the stores opening at 8pm on Thanksgiving day and special midnight door busters.

What do you think – Twitter Fail? It’s not like their customers have smart phones.


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This post is categorized in: Advertising, Business, Social Media

About Peacefull Dawn

While a UW graduate candidate, Dawn also writes and wrangles content for the Henry Art Gallery Blog. Addicted to twitter and a professional live tweeter she would love to get your next event noticed in the twitter-verse. She volunteers on campus for the Graduate & Professional Student Senate, the campus chapter of the Association for Women in Communication, and co-organizes the networking events First Fridays.

2 Responses to Best Buy Black Friday #VineInLine Compilation

  1. Donna says:

    ‘VineInLine’ is an interesting idea–thanks for your blog post about it. Too bad the participation appears to be low…

    The hypothesis under test by BestBuy seems to be, “Filming your own behavior in line leads to improved crowd control at locales at risk of trampling incidents.” Somebody did some creative thinking–they figured out how to gather real-time data on crowd behavior outside BestBuy stores &, in the event of a trampling, lots of video would be available to view for clues.

    Should the last line be “It’s not like their customers DON’T have smart phones”?

  2. Peacefull Dawn says:

    Thanks for the comment Donna.

    And you had the exact reaction I wanted to that last line – I wanted the readers to experience some cognitive dissonance and then realize – WAIT! Best Buy customers have LOTS of cell phones.

    As for Best Buy’s motives – I believe it had more to do with continuing to push the digital boundaries in their marketing. I think they are adventurous in the digital space and this was another experiment (which failed but good on ‘em for trying!)

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