At this year’s Northwest Entrepreneur Network’s Entrepreneur University Flip the Media partnered with Jenni Hogan, CEO of TVinteract, to hear “Prime Time Pitches” from local start-ups. This article is the fifth in a series of six profiles of up-and-coming entrepreneurs in the Pacific Northwest.
The youngest company we spoke to at NWEN, with only 2.5 months under its belt at the time of the interview, was Priya Life. But that didn’t limit the passion shown by co-founder Brianna McDonald.
“Yoga has saved my life in so many ways,” explained McDonald. Her deep connection with yoga, and the practitioners who teach it, clearly motivates her day-to-day at Priya Life.
The challenge she is out so solve may on the surface seem common to many business owners out there: create additional revenue streams for the business (in this case, yoga studios that Priya Life hopes to have as clients). But their deeper mission, says McDonald, is to improve the quality of life for yoga instructors without relying on corporate influence.
The business model for many yoga instructors dictates that they are only paid for the time they spend in front of students. When they are sick, injured, or just wanting to take a vacation, they are faced with a dilemma: ignore their needs and work, or potentially fall behind on their financial commitments.
Priya Life will start by making premium quality yoga apparel and gear for instructors to sell through their studios. But the newcomer hopes to grow into a resource for instructors and provide tools to help them expand their businesses. Their website is currently a “Coming Soon” landing page, but keep your eye out for this passionate startup.
Have you experienced the special bond between student and instructor that McDonald describes in the interview? Will Priya Life revolutionize the business model for yoga studios and help yoga instructors everywhere? Let us know what you think in the comments.