Stunning examples of immersive storytelling are appearing faster than you can say “Parallax”. But not only the vaunted journalistic longform is changing, the humble infographic is also getting a makeover. According to Web Designer Magazine’s just released top web design trends, 2014 is the year interactive infographics will become mainstream.
Interactive infographics are not exactly new, so why are they suddenly all the rage? Here are some of the key factors.
Browser Support. Until recently, interactive infographic were synonymous with expensive programming and design. Today, all major browsers support CSS3 and HTML5 and some form of transition and animation property. There are still differences in browser support for CSS animations but there is enough of an audience to make the effort worthwile. Since the infographic is “coded into” the browser, it is easier to include links and even little web apps like calculators or games. Plus, once the infographic is set up it can easily be used and modified to fit all screens and devices.
Static Infographics are So 2013. Need a piece of content to drive some traffic to your site? Make an infographic! Have a boring, text-heavy website? Make an infographic! What is everybody else doing now? An infographic! If you ever worked in the website or marketing world, you might be familiar with these situations. They occur because infographics are popular. Our brain tends to process visual information better. We don’t like to read text. Infographics are great for sharing and to make a quick point. Need proof? Check this infographic on infographics. To stand out in this sea of infographics, you need to offer something new. For now, interactivity is the way to go.
B2B Brands Want to Tell a Story, Too. Good interactive infographics are really just animated stories–data-driven stories, to be precise. We live in the age of big data and it is telling us more about ourselves than ever before. Every marketing department worth its salt will try to engage customers through brand-relevant “data stories”. But B2B companies will gain the most. Interactive infographics provide a perfect platform to tell their often more abstract and complex stories to their data-hungry customers.
Ok, you waited long enough. Here are some examples.
More of a story than an infographic, this marketing piece for a cell phone retailer uses a smartphone as the protagonist for an animated look into its future. Like many other interactive infographics it uses “endless” scrolling to keep the user engaged.
This infographic moves away from the typical vector-aesthetic and comes with a unique Vine-like intro. It also let’s users interact with the graphic, a big plus when it comes to shareability. If you are concerned about your calories intake and like cocktails you might not want to see it.
A rare example of a personalized infographic, You vs. John Paulson lets you find out how your measly income compares to that of super-trade John Paulson. This kind of personalized experience arguably creates highest engagement levels. It is also kind of depressing.