If you can’t smash the competition, disarm them with your charm and your sense of fun. No one expects serious competition in winter sports from a Caribbean nation (or even, for that matter, participation!) but the Jamaicans have given bobsledding their all. And, technically, they weren’t in last place – that dubious distinction went to the Serbian team, who did not compete. The Jamaicans are teaching us that winning isn’t everything. With innovative crowd-funding techniques to bolster their upbeat attitudes, they’re something of an icon for digital media scholars and practitioners. With nearly $130,000 raised by Crowdtilt and the rest from crypto currency Dogecoin, they’ve established a new paradigm for sports funding.