Still wondering if you should to make the switch? Let me admit, I was apprehensive about the re-design too. But now, I quite ‘Like’ my new and improved Twitter profile. The social media giant officially rolled out its new look across the world on April 22nd.
Many feel it’s a replica of Facebook – a similar top-third header photo with a left profile picture! Well yes, but Twitter has also added a number of new features which make it different and more user friendly. Here are my favorites about the new design.
- Users get the choice to pin the most important tweet right on top of their page. It could be latest blog post for a content creator or a press release by your firm. Just make sure you don’t let the tweet go stale. Another fresh element is that your tweet with the highest engagement will get displayed in a larger size on your page – a clear focus on quality over quantity.
- With a big profile header, the page is visually more appealing now. This is an awesome addition for businesses, brand ambassadors and celebrities in particular. You can choose to display your team’s photo or the company logo on top. While all images will automatically fit, you might want to adjust the image size first.
I also like the Pinterest effect on the layout. You will now be able to view your followers, followings and photo/videos in a grid-view. Overall, there is less clutter on the page and enough room for a better user experience. But the reaction so far has been a mixed bag for personal accounts, as shown in the Twitter conversation at right.
However, many brands are either still waiting to make the shift or experimenting to find out how they can make the most of the new Twitter. Some reactions are unambiguously negative while others are still undecided.
But some are already feeling the change. Frederic Gonzalo, Owner of Gonzo Marketing blogs that “…after less than 48 hours of having a pinned tweet on my account I have already noticed more action (retweets) on it than since I initially tweeted it a few days ago!”
Looks like this Facebookification is working for a few.
After a disappointing stock market performance in the recent quarterly results, Twitter sure needs some good news.
What do you think about your new profile? Share your thoughts and suggestions on how to make the most of the new layout!