It’s been just three days since Cardstore has released its “World’s Toughest Job” video, laying out requirements and qualifications that at first seem absurd. The “job” has received rave reviews from viewers across professions. If you are still not following and wondering about the toughest job, then here is a quick review of the ad released by Cardstore ahead of the Mother’s day! Watch it first, then read on.
As you can see, the company posted online a fake job posting and interviewed candidates via video calling. The interviewer explains some of the requirements of this tough job which demands mobility and exertion seven days a week with no breaks and holidays. When you thought things couldn’t get any more worse – or any more hilarious – the interviewer adds that the company will pay nothing to the candidate who is expected to meet the extraordinary demands. Toward the end when the interviewer reveals that there are billions of people doing this job out in the world and are known as ‘MOMS’, the audience is left with a brief smile.
The confident interviewer, confused and surprised candidates, and the crisp script beautifully bring out the idea that we often forget to value the contributions and sacrifices that moms make throughout their lives to protect and guide us. She is the only one who loves us unconditionally and is the source of steely strength. After watching the ad, each requirement (Constantly working, always on the feet, 24X7, no scheduled break, financial management and culinary skills) described by the interviewer to describe the job made more sense to me.
Cardstore couldn’t have asked for more perfect timing for tagging Chelsea Clinton as Director of Operations (aka mom to be). The campaign has definitely engaged mothers by asking them to add more content to the job description on company’s blog. Enthusiastic moms are posting images of their little ones in different moods and giving thumbs up to the idea of #World’sToughestJob.
The advertisers picked up a simple idea and creatively infused the message and brand name, which will have a high recall value for a long time. The video has already recorded more than 3 million views.
Cardstore has definitely nailed it with its amazing, unique & touching take on the world’s most beautiful and toughest role: Mothers!