Over a decade ago a few visionaries set out on a journey to change the way things are done in the ticketing industry. But even now, after twelve years in a fiercely competitive market, Steve Butcher, CEO of Brown Paper Tickets, feels that it is an ongoing fight against those who charge heavy ticket fees to event goers.
Brown Paper Tickets calls itself a “fair-trade ticketing company” and doesn’t charge event organizers to sell tickets. Instead it keeps a small fee and percentage per ticket sold. This business model is unique and hard to keep up given the profit margins of its competitors. It’s all the more admirable to see the company sticking to its mission and “not-just-for-profit model”. Over the past nine years, the company has worked with non-profits, small businesses and big enterprises and garnered a set of loyal customers across all the sectors with a 30%-50% steady growth.
The company also has a strong giving bent, which stems from the belief that one needs to be a good citizen to spread the reach within a community. This belief is part of the mission and embraced by Brown Paper Tickets employees, who spend 40 hours a year paid time as volunteers on different community projects.
For more about this ground-breaking company, check out this interview with CEO Steve Butcher, who talks about his inspiration, innovative marketing strategies and the future of Brown Paper Tickets.