The World Cup, the world’s biggest and craziest sports celebration is just around the corner! Billions of fans and 32 nations around the world are gearing up for larger than life event, and so do brands, which are shelling out big bucks on advertising to seize the opportunity.
Sports gear multinational Nike is once again at the forefront of the ad-vaganza, this time under the slogan of RISK EVERYTHING. The campaign is based around the idea that intense social pressure and expectations makes it difficult for players to prepare, concentrate and deliver the best. Yet, this pressures gives rise to legends who are ready to risk everything for the pride of their nations.
The beauty of the video is the ideation, copy, execution, featured players and the event which aligns perfectly with the brand’s image: Just Do It. A brand, which has become synonymous to excellence, triumph and perseverance in the world of sports. Nike has always been a pioneer in the world of advertising. It’s a brand that speaks its image and reinforces its values consistently and strongly with each successive marketing campaign.
The ad has got more than twelve million views and is a testimony to the fact that brands can also achieve success without hard selling its products through advertising.