Using Hollywood stereotypical male heroes to put an end to sexual assault, the White House’s new PSA delivers a blow to backwater views on violence against women. Brilliant move to use actors and directors who make violent films that some say perpetuate violence, but as the saying goes “Movies don’t assault people. People assault people.”
The PSA has a host of other male role models as well including: President Obama, Vice President Biden, Daniel Craig, Benicio del Toro, Dulé Hill, Seth Meyers, and Steve Carell. Let’s see what happens when leading male actors start putting peer pressure on people to:
If she doesn’t consent, or if she can’t consent, it’s rape, it’s assault – Benicio del Toro
If saw it happening, I’d never blame her—I’d help her – Daniel Craig
From the White House press office, the PSA will air in select Regal Entertainment Group and Cinemark movie theaters, over NCM Media Networks’ Lobby Entertainment Network (LEN), and in movie theaters on military installations and ships underway worldwide starting in May.
Quotes from the actors:
Benicio Del Toro:
This PSA is about reaching out to people and letting them know that there is an epidemic of sexual assaults. Those who commit sexual assaults will be condemned, whoever they are. The PSA also encourages any witness to such acts to speak up, do the right thing, and be a hero. It is about protecting and respecting our loved ones—our mothers, sisters, daughters, wives, and girlfriends.
One sexual assault is one too many. My desire for this PSA is that it will heighten awareness and in turn be a catalyst for more prevention.
I am honored to be part of such an important and crucial project. The message is clear and simple; everyone has a responsibility. There are no exceptions. There are no excuses. Please watch it and pass it on.