Some of us have grown up with “Weird Al” Yankovic, and we are not ashamed to admit that we have our favorites. If we care to travel back far enough down musical parody lane, there’s always his first big hit, “My Bologna.” Released in 1979, this parody of “My Sharona” by The Knack featured Yankovic, tongue firmly planted in cheek, and his accordion, tearing it up in a men’s restroom in San Luis Obispo.
Fast forward almost 35 years, and with clever marketing and an extremely positive reception from fans and artists alike, Yankovic’s latest album, “Mandatory Fun,” recently became the first No. 1 album of his career. It’s also the first comedy album to hit number 1 in 50 years. With a smart campaign featuring a new video release each day for eight days (#8videos8days) and financial backing from partner sites such as Nerdist, Yankovic’s musical stats have skyrocketed. According to Next Big Sound, Yankovic’s YouTube and Vevo video views have jumped 667% and 761% respectively between the weeks of July 9 to 15 and July 16 to 22.
For your enjoyment (particularly if you are a proud wordsmith) is one of our favorites, “Word Crimes,” a clever parody of Robin Thicke’s “Blurred Lines.”