When was the last time you paid attention to a pre-flight safety demonstration?
For all those who can’t remember either, Air New Zealand is betting their new instructional video is one you’ll watch without batting an eye, and, most importantly, actually remember.
In honor of the upcoming The Hobbit: The Battle of the Five Armies, they’ve released a new Hobbit-studded flight safety video, The Most Epic Safety Video Ever Made. Complete with special effects madness and costumed flight attendants, the video goes well beyond having crew-members performing skits or dance routines to hold passengers’ attention.
The Most Epic Safety Video Ever Made follows the airline’s first safety video inspired by The Hobbit films – 2012’s An Unexpected Briefing – which, according to the company’s official press release, attracted more than 12 million global online views, and generated huge traditional and social media coverage. The nearly five-minute Epic Safety Video gives Tolkien fans a new chance to see Middle-earth in all its fantastic glory, and even features cameos from director Peter Jackson, Elijah Wood, Sylvester McCoy, and Japanese baseball star Naoyuki Shimizu.
Beyond being a beautiful country popular with tourists, New Zealand’s association with the Lord of the Rings films, which were all filmed there, has placed it at the front and center of a massive pop-culture phenomenon. With The Most Epic Safety Video Ever Made, Air New Zealand does a fantastic job of promoting not just safety, but New Zealand itself, the airline, and the impending release of the last “Hobbit” film.
Like Elijah Wood buckling up for a trip to Middle-earth, stow your Bilbo baggage, fasten your seat-belts and feast your elf eyes on the video above.