Feature image credit: POSSIBLE Facebook page.
“Welcome to First Friday” is a new series on Flip the Media where we introduce the hosts of our First Friday events — monthly gatherings where companies share their expertise and insights with the Comm Lead community, and people can mingle and network in an informal, relaxed environment. This month Communication Leadership students will get to meet POSSIBLE employees first hand on Friday, April 1 from 5:30 to 7:30 p.m. at 414 Olive Way # 500, Seattle, WA 98101. The event is free to attend.
Our next First Friday host is not only as a groundbreaking company, but also a record-breaking one. On March 25, they became the only agency in Seattle to win 26 ADDYs (American Advertising Awards), including two Judge’s Choice awards from different judges – a feat that no other agency has ever accomplished.
With their amazing work on Bacardi’s St-Germain peep show, Microsoft’s The Collective Project (which also won a gold Lion at the Cannes Lions International Festival), and many more, POSSIBLE has certainly lived up to their name.
Founded in 2011, POSSIBLE is a global creative agency that specializes in digital strategy and marketing sciences. With 1,500 employees and 19 offices around the world, they work with the some of the biggest brands like Coca-Cola, Microsoft, Heineken and WWF.
— POSSIBLE (@POSSIBLE) March 25, 2016
What attracts these major companies to POSSIBLE? Kendall Barnett, a Communication Leadership alumni and now the Global Business Coordinator at POSSIBLE, shared some of her insights on what makes the agency great.
“Definitely the people, because we have a really great culture,” said Barnett, whose responsibilities include working with the Global Chief Client Officer and partnership team, collaborating with new opportunities and existing clients, and organizing global content.
Others agree with Barnett: POSSIBLE was ranked one of Washington’s best workplaces in 2014 by Puget Sound Business Journal, and Best Places to Work in 2015 by AdAge.
“We get things done and do what it takes,” Barnett explained. “I really hate clichés but we work hard. Everyone uses it but I think it really applies to us that we work hard and we play really hard.”
POSSIBLE also values data and results. Barnett mentioned that one of the unique departments at POSSIBLE is Marketing Sciences. It is in charge of translating all of the qualitative and quantitative data and research into a more understandable and interesting format. Considering that data is not always easy to interpret, it has proven to be useful for a lot of businesses and clients.
The bottom line to every question at POSSIBLE is “Does it work?” From operational process to hiring someone, Barnett pointed out that though it may seem tedious to constantly ask the question, it needs to be answered.
Working at POSSIBLE, Barnett said that the marketing class at CommLead program has proven to be one of her most helpful experiences. It taught her how to build a marketing plan and really understand the client and their needs.
“You don’t realize it when you’re in class,” Bartnett added, “but it is actually some of the most valuable stuff that you’re ever going to take into the marketing world.”