Black Friday, the day following Thanksgiving is the unofficial start of the holiday shopping season. On this biggest shopping day of the year, major retailers offer hefty discounts both in stores and offline. Shoppers across the country line up, fight the crowd and fill their shopping cart to the rim to snatch the best bargain of the year. On the other hand, the retailers are also at war to achieve their target sales. This infographic below from Freeshippingcode.com took a humorous take on the sales battle. It contains intriguing facts and figures on turnover, social media use, casualties and more.