Flip the Media is the flagship online publication of the Communications Leadership (Comm Lead) graduate program at the University of Washington, with a focus on the digital media revolution. We report on the intersection of media, culture and technology, and look at how digital media is “flipping” traditional media—and communications in general—on its head.
Our content is written by the students, faculty and alumni of the Comm Lead program. Through analysis, interviews and guest posts, we seek to take stock of the changes brought about by digital media and to provide a forum for discussion and debate.
We hope you will visit often and engage with us.
- To provide a live digital media lab for experimentation and learning for Comm Lead students, alumni and friends in creating stories, and in building communities and digital properties.
- To be a respected, widely read source of analysis on digital media for technology, media, marketing and communications professionals.
- To actively engage our readership while sharing the work of the Comm Lead program and its students.