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Author Archives: Anita Verna Crofts

Getting sketchy at SXSWedu

My trip to Texas this week was my first time to attend anything SXSW. Hell, it was my first visit to Austin. (Hook ‘em Horns!) SXSWedu is the kid brother to SXSW Music/Film/Interactive: Edu is only 3 years old and has … Continue reading


Roadies and Rock Stars

Last Saturday Neil Young and Crazy Horse performed at Seattle’s Key Arena. Young may be old enough for senior discounts, but the dude can rock. Hunched over his guitar with his legs spread wide, his hair flew wildly and eyes … Continue reading


BIF-8: Small state, big thinking

Last week I boarded a plane to Providence, Rhode Island for the Business Innovation Factory’s (BIF) annual Collaborative Innovation Summit (BIF-8). What awaited me was two days of storytelling and networking with what BIF bills as a collection of “innovators, … Continue reading


Sharing her medicine: Kristin Hersh makes music for and with her fans

This post was originally published on the blog for local radio station KEXP. I am sitting across a table from Kristin Hersh at Empire Dine and Dance in Portland, Maine. She’s here to headline. I’m here because of Twitter. Hersh gets social media. I … Continue reading


Portland shows their library some love: social media style

The Multnomah County library ballot initiative provided an opportunity to launch a crowdsourced social media campaign that leveraged place-based networks — social networks that aggregate user visits and reviews of physical locations, such as Yelp or Foursquare — to raise … Continue reading


The age of iLeadership

This past Fall Quarter I taught the MCDM course, “Leadership in the Digital Age: Establishing Authenticity Through Story.” I couldn’t have asked for a more dynamic news cycle to accompany the class: the death of Apple CEO Steve Jobs, the … Continue reading


Intent vs. Impact

Last week UC Berkeley researcher Kentaro Toyama wrote a guest post on James Fallows’ blog in The Atlantic entitled, “Technology is Not the Answer.” It struck a chord with many. (The day it was published multiple people in my network … Continue reading


Africa Calling

When I landed this past week in the O-R-Tambo International Airport in Johannesburg, I had been flying a cumulative 20 hours since leaving Seattle. After clearing customs into South Africa, I made a beeline to the restroom to freshen up. … Continue reading


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