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Author Archives: Cheryl Lowry
Content Strategy: Objectives vs. Tactics
Content strategy experts Val Swisher, Scott Abel, and and Kristina Halvorson recently hosted a webinar about success factors in content strategy projects. It centered on an important theme: objectives vs. tactics. We’re often focused on the latter which can be … Continue reading
The Analog-ist: An Act of Faith – The Apple IIc
28 years ago, Apple produced its first portable computer: the Apple IIc. Weighing in at just under 8 pounds, one had to lug it about in a cooler-sized shoulder bag. The IIc cost $1,300, excluding peripherals (a joystick would have … Continue reading
4 Things I Learned From 10 Years at Microsoft
It arrived via interoffice mail in a plain cardboard box. My Microsoft 10 year service award. A 6-pound shard of solid glass. It somewhat resembled the obelisk on the cover of Led Zeppelin’s Presence. Its weight was metaphorical as well: … Continue reading
Looking for Job Candidates With Design Skills
Have you seen the heading of this article in a marketing or content job description recently? I have— the most recent two writing jobs I’ve held listed graphic design skills a prerequisite. The visual web has arrived: look no further … Continue reading
The Analog-ist: Martians and Media
I have fond memories of old Sesame Street skits in which a pair of Martians try to understand Earth technology, sometimes consulting a manual for reference. Here’s my favorite: In others, the Martians encounter a radio and a grandfather clock, … Continue reading
The Analog-ist: Is Paper the Future of the Screen?
Although great for social networking and consuming entertainment, tablet computers have largely failed to provide tools that simulate the immersive and responsive experience of drawing tools and paper. In a recent FtM post, I followed paper’s unsuccessful journey to the … Continue reading
The Rise of the Content Strategist
FtM’s Peter Luyckx called it last year: Content strategy jobs are hot. Type “Content Strategist” into a job search engine and you’ll see plenty of results. Reflecting that trend, my own title was recently changed from Editor to Strategist. Five … Continue reading
The Analog-ist: Does The Hive Mind Work Offline?
If “social media” describes the act of creating information as a virtual collective effort, why don’t we label the places we work and study “social” too? It would make sense. After all, much of the work we do academically and … Continue reading
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