A different kind of geek parade now descends upon Austin as SXSW Edu wraps up and SXSW Interactive revs up. I’m overlapping between the two events to welcome ...
On March 8, 2012 / By Hanson Hosein“Marketers must evolve from advertisers into storytellers. Advertisers interrupt consumers with messaging that are overwhelmingly “me” oriented: my product, my service. Storytellers attract, beguile, entertain, and inform. They ...
On February 21, 2012 / By Hanson HoseinThe New York Times nails it: “personal data is the oil of the digital age.” It has a price, and it serves as currency. Except that we’re all ...
On February 14, 2012 / By Hanson HoseinAfter the Consumer Electronics Show binge in Las Vegas last week, the guilt and remorse settle in — kind of like the day after Thanksgiving. Was it too ...
On January 17, 2012 / By Hanson HoseinMCDM Director Hanson Hosein unpacks his kit and shows you what you need to cover CES. Check it out: ...
On January 10, 2012 / By Hanson HoseinI’ve been reading the horror stories about surviving the mammoth Consumer Electronics Show with some trepidation. There’s Survival Gear for Battling 100,000 Nerds in a Desert. Then I ...
On January 9, 2012 / By Hanson Hosein“Video games will be the fastest-growing and most exciting form of mass media over the coming decade” declares the headline to The Economist’s recent video games special report ...
On December 19, 2011 / By Hanson HoseinEnough time has passed since the publication of Walter Isaacson’s biography of Steve Jobs that I think it’s safe to give away the last line of the book. ...
On November 17, 2011 / By Hanson Hosein